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From a town to an attraction: the transformation of Ohrid, North Macedonia

Biljana Petrevska, Noga Collins-Kreiner

Resumen

De una ciudad a una atracción: la transformación de Ohrid, Macedonia del Norte

Este artículo evalúa las diferentes fuerzas involucradas en la formación de la ciudad de Ohrid (Macedonia del Norte) y demuestra la forma en que la ciudad se ha transformado por el desarrollo turístico. Como una ciudad post-socialista, el desarrollo de Ohrid tiene características únicas en términos de paisaje, dinámicas económicas y dimensiones funcionales. El objetivo del estudio se ha conseguido mediante un análisis de la validez y aplicación del modelo de ciclo de vida del destino turístico (CVDT) con respecto a la evolución del desarrollo turístico específicamente en Ohrid y en otras ciudades en general. El artículo destaca la conexión entre el contexto urbano de la ciudad y el desarrollo turístico. Los hallazgos indican que Ohrid actualmente está en su fase de desarrollo y que su curva de ciclo de vida muestra una secuencia de doble ciclo, lo que significa que Ohrid está atrayendo a muchos visitantes, alcanzando la etapa de madurez turística. Desde una perspectiva práctica, el estudio revela una falta de planificación urbana y desarrollo turístico descontrolado.

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