Perception of the filmed urban space: an analysis of the imaginaries of Madrid constructed through series and social networks
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Percepción del espacio urbano filmado: un análisis de los imaginarios construidos sobre Madrid a través de las series y las redes sociales
En pleno auge de la cultura visual, el turismo cinematográfico ha experimentado un importante impulso en las últimas décadas; modalidad a la que se le ha sumado recientemente la motivación por conocer lugares donde han sido rodadas series para televisión o plataformas. En este contexto, y tomando como referencia al municipio de Madrid, se ha planteado un trabajo que, al análisis entre las relaciones del espacio geográfico y el audiovisual a través del uso cultural y turístico, une la representación de ambos a través de las redes sociales (Twitter). Metodológicamente se ha diseñado una ‘interfaz de programación de aplicaciones’ (application programming interface) que ha permitido descargar una muestra de tweets, que posteriormente se han analizado tanto cuantitativa como cualitativamente. Las principales conclusiones muestran el impacto que en el reconocimiento de la ciudad o de algunos de sus elementos tienen las series de ficción, así como las relaciones que se establecen entre el espacio narrativo y el geográfico cuando este último es usado para actividades in situ. Teóricamente se incide en la relación entre geografías reales, geografías imaginadas y simulacro, así como en su implicación en la mercantilización del espacio y en la construcción de experiencias geográficas vicarias.
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