35 years of tourist posters in Catalonia: evolution of the Catalan tourist image (1980–2015)

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Published: Dec 11, 2018
DOI: https://doi.org/10.21138/bage.2486

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Gemma Descamps
Universidad de Girona
http://orcid.org/0000-0002-3688-3031
Raquel Camprubí
Universidad de Girona
http://orcid.org/0000-0001-7084-7889

Abstract

This article analyses the tourism image of Catalonia through tourist posters published. It aims to analyse to what extent the characteristics and attributes promoted have changed over time, and also to examine whether structural changes of destination marketing organisations have had any influence over this evolution. In the study, a content analysis was carried out on a total of 192 posters. Results point out a clear evolution of the tourism image of Catalonia over time, with substantial changes at each stage, considering the various analysed factors.



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How to Cite
Descamps, G., & Camprubí, R. (2018). 35 years of tourist posters in Catalonia: evolution of the Catalan tourist image (1980–2015). Boletín De La Asociación Española De Geografía, (79). https://doi.org/10.21138/bage.2486

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