The spatial distribution patterns of sun-and-beach tourism in non-coastal municipalities: a methodological design and application in the costa brava destination brand (Catalonia, Spain)

Resumen

The objective of this article was to understand the spatial distribution of sun-and-beach
tourism in non-coastal municipalities. The study, which is based on the perception of accommodationmanagers, shows that Euclidean distance provides the best explanation for the spatial distribution of littoral tourism. We can develop a new profile of sun-and-beach tourists
who search for peaceful inland lodgings in natural and rural areas. We also suspect that greening plays a role in sun-and-beach tourism, where guests search for accommodations that are close to both the sea and protected natural areas. We also showed disengagement between
brand image and demand behavior.