Cultural tourism in cities post-COVID-19: a perspective and proposals for an alternative model
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El turismo cultural urbano tras la pandemia de la COVID-19: una perspectiva y propuestas de un modelo alternativo
El turismo era una máquina en continuo crecimiento hasta su paralización con la pandemia de la COVID-19. En las ciudades, se incrementaban sus impactos negativos y había situaciones de sobreturismo. La pandemia es un momento disruptivo y excepcional. Es una ocasión para abandonar el camino hacia la insostenibilidad. Este artículo es un análisis turístico crítico donde se plantea cuál es la perspectiva pospandémica del turismo cultural urbano con una visión alejada de la búsqueda del lucro como fin último. El objetivo principal es plantear propuestas de un modelo alternativo y sostenible. Es un trabajo teórico que recurre a la revisión literaria de 180 obras científicas. De manera complementaria, se accede a las informaciones de los medios y se realiza una observación de la realidad, con trabajo de campo. Se propone una limitación de los visitantes y una mejora en la calidad mediante visitas guiadas, rutas turísticas, turismo experiencial y turismo virtualizado. Y se plantea una nueva gobernanza turística centralizada y una regulación de los agentes privados. Se considera que el artículo es de interés para los responsables públicos del turismo en las ciudades.
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